“We know 50% of our marketing works, we just don’t know which 50%”
Yeah, attribution in marketing can be PAINFUL to figure out, especially for a multi channel inbound/outbound org. I’m curious to see how effective their tool continues to be overtime, but this sounds like another great AI use case in GTM!
“We know 50% of our marketing works, we just don’t know which 50%”
Yeah, attribution in marketing can be PAINFUL to figure out, especially for a multi channel inbound/outbound org. I’m curious to see how effective their tool continues to be overtime, but this sounds like another great AI use case in GTM!