“We know 50% of our marketing works, we just don’t know which 50%”
Yeah, attribution in marketing can be PAINFUL to figure out, especially for a multi channel inbound/outbound org. I’m curious to see how effective their tool continues to be overtime, but this sounds like another great AI use case in GTM!
that quote was said in 1919 - 74 years before the internet! but we'd be foolish to think its 100% efficient - the waste is closer to 15-35% in software companies
“We know 50% of our marketing works, we just don’t know which 50%”
Yeah, attribution in marketing can be PAINFUL to figure out, especially for a multi channel inbound/outbound org. I’m curious to see how effective their tool continues to be overtime, but this sounds like another great AI use case in GTM!
that quote was said in 1919 - 74 years before the internet! but we'd be foolish to think its 100% efficient - the waste is closer to 15-35% in software companies